AV Geeks Lunch 8-10-2022

take one these are high bush cranberries sorry [Music] these are high voice cranberries no good these are wild oh for god's sake many of the commercials you see on television begin life here on the island of manhattan the creative product of thousands of people at the more than 200 advertising agencies head in new york city we're going to visit one of those agencies whose offices are on the top eight floors of this building for a behind-the-scenes look at how an advertising agency's copywriters art directors and producers make i think that's a pretty strong journey hi kenny well i have you all together i have a new creative work that position out um great nuts what kind of a due date do we have on this kenny uh we have 10 working days i think that's a fair amount of time i think so yeah the strategy attachment right i'll keep in touch right kenny well this is the strategy that the account team briefed us on just recently it's a new one and i think it gives us a chance to do something that's really fresh and original in the serial category really george we've been uh thinking about this ever since our visit to the factory battle creek i was gonna say one of the things that was pretty interesting about our trip was that we found out that grape nuts is actually baked like bread it's made from natural ingredients and based on that i think we can come up with some pretty interesting executions we have as milford said some pretty solid ideas already well it sounds like you're off to a good start okay we're ready so let's get to it first big job of the copywriter art director team to come up with an idea a way of talking to people about grape nuts that's informative interesting and different just had a thought you mentioned bake like bread one thing we could do is uh a baker you know it's like that natural food expert talking about terrific even if you took the thing back a couple steps and used the wheat farmer who is certainly an expert on natural foods he would be a terrific spokesman isn't there a man in this book that um that we were looking at the other day his name's joel gibbons uh he's studied natural foods all his life and he's written several books on the subject i think it'd be very good i think he mentioned in this article uh cranberries didn't he perhaps we could base our commercial on on something like that wild cranberry should be what if we had say a scene in in the snow and he says something like well i'm gathering part of my breakfast and you don't see anything but snow until you get to a close-up of the cranberry and then we could go to an inside uh scene where he's putting the cranberries on the grape nuts we're gonna have him starting out in the snow picking wild cranberries if you can believe that wow that's really a weird once they have the idea the art director and assistant lay out a storyboard how do you see it how about if we have them up in the mountains yeah sort of a western type of setting a few trees standing here in the foreground when do you think you'd be able to have all of this together have this board together tomorrow uh say four well can we get it a little a little quicker than that we're kind of in a hurry the storyboard is a blueprint of the commercial showing key scenes in a series of still pictures i call grape nuts my back to nature cereal and of course next turtle selling the idea to bnb's top creative man do you think that a lot of people will know who uh gibbons is we we think that a lot of people will he's written several books and sold over half a million copies this is one of them stalking the good life and he's appeared on talk shows and written articles for national publications i think that uh using him for for grape nuts is a very good thing because he's i think he's a natural spokesman for the brand it's a good relationship between product and and the man so i uh i think this is good i would consider using the books as premiums too for the product uh eventually because i think the there does exist this natural affinity so i'd say this is a very good idea i think the client will like it very much uh that everything is completely covered with snow after the creative okay the account group is taken through the storyboard frame by frame and they put their stamp of approval on it next the client presentation account and creatives show the commercial for the first time to the post rape nuts brand manager i like the idea do we or have we talked gibbons yet do we know if we can be available yes uh casting has looked into that and i think we're in pretty good shape ruthie what did you find out yes we have talked to him and he is available uh he told me a little story during one of our conversations that when he was growing up uh his mother had two cereals in the house and she always used to serve the corn flakes in the big bowl and the grape nuts in a small bowl and he was always trying to figure out how he could get her to put the grape nuts in the big bottle seems like a good idea let's let's go produce it okay with a commercial approved for production a lot of things begin to happen yeah this is fine the commercial gets an eagle eye from the agency's lawyer uh paul you probably have uh should have anyway an affidavit testimonial affidavit yes production technique clearance form and your network clearance formed i have all three phil and this affidavit as you can tell also uh state givens that the statements made by him in the commercial are truthful and it's notarized good you're all set have a good shoot i just hope uh we can find some snow at this time of year i'm sure you will the manager of production and the producer prepare the budget okay for we figured it two ways one for michigan and one for colorado right you don't have this in michigan it'll cost you a few bucks more in colorado all right okay now who would you like to bid well gary milford and i've narrowed it down to three houses uh audio productions audio mpo npo and george gage productions george gage okay okay ah that's one of the exciting things i think about this production george gage productions is low bidder and gets the job and in the pre-production meeting director george gage tells how he sees the commercial white snow out barren trees and everything else you'll know that he's right out there in the environment everybody who has anything to do with the commercial is there every last detail is ironed out of the environment and then the entire scene is is a slow move into the cranberries where he finally ends up with a cranberries close to his hand it's obvious that that'll do it i mean that'll help set up the whole business without being barren and so forth but what about general foods attorneys rupert the commercial has gone through the consumer plans review board so we're ready to go we intend to have right and early crew call there's going to be like a sunrise right uh it could be just a beautiful gorgeous sunrise against that white snow still gary being stark looking all i'm saying is we're going to go with the weather except we'll rain except would you pass me that cranberry spray next step in stalking the wild cranberry 2100 miles west of new york in the high snow country of colorado where the 15-man film crew has moved in for a two-day shoot givens the opening scene with yule gibbons runs six seconds in the commercial these are wild cowboys cut the director finally thinks he's got it after four hours and 22 different takes i'm your givens i'm gathering part of my breakfast these are high bush cranberries [Music] about noon the action and our star moved to the next setup a small log cabin almost buried in eight feet of snow i want to agree with you guys before i do it because once we do it uh [Applause] guys let's look at it once and then it's naturally sweet taste that's when you'll be actually tasting it so i can get one bite in maybe it's naturally sweet taste bite reminds me of wild hickory diets it's naturally sweet taste reminds me of wild hickory nuts i call post grape nuts my back to nature siri now to me logically that's the way it works and here he is in the cabin he's got the box in his hand he's got the cranberries making a commercial is hard exacting work but at the end of the day there's usually time for a little relaxation let's have some fun let me do a song i just composed in your honor it's called the cranberry rage [Music] i was born in texas the state where george washington was born i don't believe it yeah george washington was born in texas and when he was eight years old his father gave him a machete for his birthday present and he went out and cut down his father's mesquite tree his father came roaring in the house and said who cut down my mosquito and george said it was i father i cannot tell a lie and well if you can't tell a lie well then you have no future in texas so they moved to virginia you always exaggerate a lot let me show you this interior sequence i cut together as an in new york with 3 000 feet of exposed film the creative team and the film editor go to work over the moviola it's that scene deck we've been talking about there's a shot here am i correct gary where you can see more of the grape nuts and more of the berries uh yeah i think we do have an alternate take yeah this is really where a commercial happens selecting and splicing together exactly the right scenes boiling 30 minutes of film down to 30 seconds okay the moment everybody's been waiting for the rough interlock the creative group gathers in the darken screening room for a first look at the commercial in its proper sequence this is the moment of truth in the making of a commercial that's my back to nature cereal you know i think that really works out fine you know he comes off very nicely there's one thing uh do you have a uh another take a closer shot on the opening of the bush itself the cranberry bush because i'm so intrigued by the thing that i want to see more of it you know it's very interesting to me paul i think we do don't we now we had about 20 takes and i think there's a zoom version that comes in closer and stays on it for a longer period of time and perhaps what do you think fellas yeah yeah i think it might be more i think try it i think it would improve it but generally i think it's a a fine spot really came out very nicely thanks thank you after a little re-editing the commercial is approved by the client and goes to the optical lab for an answer print finally an idea that began life in an art director's office more than two months before is transformed by a small army of specialists and a long chain of events into a television commercial [Music] cut here is the completed commercial i'm your gibbons i'm gathering part of my breakfast these are high bush cranberries delicious with grape nuts and hot milk as an author of five books on natural foods i can recommend post grape nuts this crunchy cereal is made from natural ingredients wholesome wheat and barley and is fortified with vitamins it's naturally sweet taste reminds me of wild hickory nuts i call grape nuts my back to nature cereal the high wish cranberries red above the snow the sharpest brightest flavor that i know a hint of bitter harmonized with sour and for this treat i ask you spare the flower that decorates the woods in early spring if you can learn to give each living thing your loving reverence you will be able to dine with me at mother nature's table we'll laugh at all the winter winds that blow when high bush cranberries hang above the snow hi everybody skip alzheimer and welcome to the av geeks lunchtime streaming show and so an apology for yesterday uh when uh due to me being on the road and not in the studio i uh let a corrupt mpeg-4 uh get streamed and so you were left with not seeing this um thing that we just saw stocking the wall wild cranberry um i went back the original source and found that while it listed that it was a certain length it was only four minutes long and the rest of it was filled with corrupted junk so i tracked down another person had posted it and i pulled that down checked it out made sure that you could watch it so sorry about that that's probably the first time that's happened which is not bad considering how many shows we've done but i appreciate your patience uh the emails that i got i was unfortunately on i-95 and i could not do anything um but um you know that's the way it is we embrace almost 100 years of technology 16 millimeter film all the way up to now and there's all sorts of places that the technology can go awry and so i apologize again so let me make it up to you by showing you the life story of the snake enjoy snakes are the best known reptiles this one is a pilot black snake it is harmless all snakes have long narrow bodies adult black snakes may be from four to six feet long snakes are said to be cold-blooded because their bodies do not maintain a constant internal temperature as your body does their body warmth is controlled by the temperature of their surroundings in temperate zones where the air may often be cooler than the temperature needed to keep it active a snake will spend a lot of time sunning itself do you see the darting tongue it is an aid in smelling although the snake has nostrils it depends on its slender and deeply forked tongue to pick odors from the air and carry them to a sense organ for smell in the roof of the mouth through a special opening in the lips the snake can flick its tongue in and out without opening its mouth a snake's eyes are always open because there are no eyelids to blink or close instead the eye is protected by a transparent covering that is part of the snake's skin and is shed with the skin the covering changes color before shedding there are no ears or ear eardrums on a snake but they do sense vibrations from the ground through their bodies snakes move with an easy gliding motion no matter whether they travel on land swim in water or climb trees on the underside of the snake's body are broad plate-like scales that help it move each plate is connected to a pair of ribs by muscle tissue a snake moves by bracing these plates against the slightest roughness while the muscles of its body push it along on smooth surfaces such as glass there is nothing for the plates to push against so movement is difficult the upper surface of the snake's body here mirrored in the glass is covered with a waterproof skin of smaller overlapping scales those that cover the head are as revealing as fingerprints their arrangement is so regular as to be of value in identifying snakes as a snake grows the outer layer of scales does not grow so the snake must shed this old outer skin to give itself more room a snake's colors are very bright when its skin is new snakes shed their skins at least once and usually several times a year the black snake's nest is sometimes located near water where small animals live or come to drink snakes are carnivorous which means that they eat animals rodents such as rats and mice form a large part of their diet snakes strike at moving objects now the mouse is secured then the black snake squeezes its prey to death before eating it snakes that kill by squeezing are called constrictors food is always swallowed whole and head first loosely jointed bones of the jaw which act like elastic hinges permit the snake to swallow food larger than its normal mouth size inside the mouth backward curving teeth pull the food down the throat as the jaws work separately this makes it look like the snake is pulling itself around its food a large meal may keep a snake alive for weeks or months unlike poisonous snakes black snakes have no defense against larger animals except to look and act dangerous rather than stay and fight it will always move away if it can because a snake cannot live in extremes of heat and cold it avoids getting too warm by taking shelter during the hottest part of the day it will become active again when the air becomes cooler the black snake lays eggs as most snakes do during the summer from 3 to 25 eggs are laid in leaves hollow logs or other places where they'll be exposed to the moist heat of decaying vegetation or to the warmth of the sun the eggs receive no care from the female after being laid if conditions for incubation remain favorable and they are not eaten by predators the eggs will be ready to hatch in six to eight weeks the watery fluid protects the snake from injury and from drying out during the hatching period the egg has a leather-like shell often two or three days are needed for all the eggs in one nest to hatch the young black snake emerging from this one and three-quarter inch egg is over a foot long it will be able to care for itself as soon as it is free from the egg though it will take more than a year to change color and about two years to reach adulthood in areas with severe winters snakes must hibernate or lie dormant in a sheltered place to escape the cold abandoned animal burrows are often used and sometimes different kinds of snakes may share a winter home snakes inhabit practically all parts of the world except the polar regions and some ocean islands there are about two thousand kinds of snakes and most of them are harmless the poisonous ones should be avoided non-poisonous snakes should not be killed because they are useful and fill an important role in the balance of nature in turn their population is kept from becoming too numerous by environmental changes or by being hunted down and eaten by other animals in this film you have been presented with a great deal of information about snakes now through your own investigations try to find the answers to these questions what are some environmental factors that control the snake population what snakes are found in the state where you live so we've had a couple of life stories um it's a life story of a snail life story of a crayfish and today life story of a snake so it's all icky slimy um animals that we're learning the life stories of uh hey thank you mitch for buying coffee um that's very much appreciated uh all last week while i wasn't here i was uh pre-recorded and i was asking for donations um for apple shop which is a sister archive based in whitesburg kentucky that got flooded out and their film vault got flooded out and filled with mud and basically right now they did a bunch of archivists showed up and got all the materials out of the vault and into climate-controlled trucks so that they can be processed and cleaned and hopefully scanned and so you can go to appleshop.org donate to donate to that cause to the archive but also they have links to other uh things in the area the whole area was flooded out it's pretty sad um but i appreciate you guys tuning in and following i was reading your comments every day sometimes i could post live sometimes i couldn't depending on where i was because basically i went to uh new york not the city but upstate and also went to the film vaults of moma which is based in hamline pennsylvania and got to see all the great stuff they have there including the nitrate vault excuse me and went up there because traditionally it gets really hot in uh raleigh where we're based and i went up north to get cooled down but guess what it was really hot there in fact i would say it's even hotter there and there were places that didn't have adequate air conditioning which is the lifeblood of av geeks uh to get uh air conditioned um so it was great i got to see a bunch of film buddies and um and i got to show you films too but what made it clear is one of the highlights in talking these people who i haven't seen in such a long time mostly due to covid or because of you know whatever uh is that doing this show is one of the the highlights one of the important things that i enjoy talking about and you guys being there to watch is one of the reasons i enjoy doing it is i could do this you know to a blank screen and not get any feedback but the fact that you folks are there watching live live um is great because that's when i do a live show in person that's what i anticipate is people commenting in between or after the show and so you guys are filling in a much needed um part of the why i exhibit the films so thank you for that um this next film it's a we're doing quite a few ieb films because we didn't do a whole lot of eb films when i was traveling so this is electrical circuits you can do it enjoy motion we all enjoy things that move making things happen by throwing a switch is fun creating light can be very useful many things that move or light up or get warm do so because of electricity what is electricity well remember that all matter is made up of tiny atoms hovering around the center of each atom are clouds of constantly moving electrons it's the motion of these electrons that creates electricity of course you can't see moving electrons but you can detect their presence try this little experiment let's look at that again when you scuff your feet across the carpet electrons move from the carpet onto your body this buildup of electrons is called static electricity when you touch the steel case other electrons jump back from your body all at once you have lost your static electricity sometimes electrons don't jump from place to place but they can pull things like this fur towards this balloon during a thunderstorm you can see the results of static electricity electrons gather within the swirling clouds suddenly they jump in less than a second trillions of electrons move from the cloud to earth although spectacular this form of static electricity isn't very practical there's another kind of electricity called current electricity it flows smoothly rather than jumping current electricity powers this train we can't see electrons jumping from place to place so where is the electricity in this case electrons flow from the red switch box through a wire into one of the tracks from there they move through one of the train wheels and into the motor but the electrons don't stop there they continue into a second track and back to the red switch box we call this complete loop of flowing electrons an electrical circuit as long as the circuit is complete the electrons flow and the train runs but suppose we stop the train and try and experiment disconnecting part of the circuit should have an effect since the flow of electrons is broken all motion stops completing the circuit gets things moving again that allow us to easily break and reconnect circuits are called switches closing this switch allows electrons to flow through these wires and into the vibrating motor of the barrel loader or try this with your refrigerator light here's a type of switch that will test your steadiness if the copper wire touches any of the loops the circuit is completed and the light tells you that your nerves aren't what they should be but why are most wires that carry electricity made out of copper and covered with plastic to find out we can try this simple penny toss game the copper strips on this board make a circuit that can only be completed when a penny touches two strips at once but what happens if we substitute a plastic disk for the copper disk the plastic doesn't seem to complete the circuit perhaps the electrons in the plastic don't flow as well as those in the copper penny if we could compare the flow of electrons through plastic and copper we'd see that plastic atoms resist or slow down their electrons for this reason we call plastic a poor conductor of electricity which is also why we use plastic as an insulator copper on the other hand has a lower resistance and lets electrons flow more easily so copper is called a good conductor we can see that a conductor's resistance depends on the substance it's made of but resistance also depends on a conductor's length these two wires were cut from the same spool but one is short and the other is very long the light with the long wire glows dimly while the light with the short wire is quite a bit brighter the extra amount of electrons in the longer wire seems to slow down the flow of electricity making the light dimmer besides its substance and length there's something else that affects the conductor's resistance can you see the difference between these two copper cables would electrons flow more easily through the big one or the small one to help us think about it imagine that we are looking at the end of a highway it's rush hour but the traffic is moving quite freely now imagine parts of the highway closed for construction the same number of cars must pass through fewer lanes traffic slows down now imagine that the cars are electrons the thick conductor passes electrons more easily than the thinner one we can say that the thinner one has a higher resistance conductors with a high resistance usually give off some form of energy such as light the thin filament in this vacuum light bulb glows as more and more electricity is pushed through it the lack of air prevents it from burning up to launch a model rocket however we need a thin wire that heats up very quickly when we place the wire inside this rocket propellant we can have a lift off at a safe distance we've seen three things that can change a conductor's resistance one is the substance it's made of the second is its length a longer conductor has a higher resistance the third is its thickness a thin conductor has a higher resistance than a thicker one but what makes the electrons flow in the first place this train gets its power from an outlet on the wall the outlet is part of another circuit that connects to a power line outside the house this power line connects with other lines over many miles all the way to the original power source there are many sources of electrical power but in this case the flow of millions of gallons of water creates our electricity some of this rushing water flows under this building called a hydroelectric generating plant inside giant turning machines called generators change the motion of the water into flowing electrons this generator in dixon illinois has been creating electricity for over 60 years without burning fuel of any kind you may have a smaller generator on your bicycle it turns the movement of a wheel into electricity for your head and taillights [Music] but many things that move rely on a different type of power source batteries can be used to store power from an electrical circuit these batteries are being charged with electrons which will later be released to power these robot delivery carts here's a battery that runs on apple juice a chemical reaction between the fluids in these apples and the metal probes moves enough electrons to power a digital clock this photoelectric cell is another source of current when light hits the cell electrons start moving through the circuit take away the light and the current stops sunlight hitting these cells charges a battery for a train signal many miles from the nearest outlet [Music] astronauts in space don't have power lines either so scientists are developing some very sophisticated ways of generating electricity [Music] thousands of photoelectric cells are built into this giant panel as the panel unfolds toward the sun billions of electrons start flowing through the spacecraft's circuits perhaps technology such as this will someday lead to new sources of electricity for all of us on the planet below [Music] uh so uh encyclopedia encyclopedia britannica has others in this series in the you can do it series um there's one i believe on sound um but pretty great stuff okay let's see what do we got lined up here uh let's watch a mcgraw hill film about peru enjoy [Music] [Music] [Music] in the vast continent of south america there are many places and people and ways of life some are very familiar to us others are strange to our eyes this is the story of one of our latin american neighbors the story of peru and its people today [Music] my name is and i live in a village called chincheros in the high mountains of peru from where i sit high above the valley i can see the life of my people going on around me in shincheros the people are mostly farmers the land is not very good and so we have to work hard to make things grow even the little children must help we have no machines you see our tools have been the same for hundreds of years we tend our sheep and raise our crop and i guess we have done this ever since cincheros began [Music] when we are not working we are going to school i enjoy to go to school my teacher is the only one in chincheros who speaks spanish everybody else speaks the language given to us by our indian ancestors the incas i hope that i will be able to learn spanish so that someday i can go to a big city like cusco every morning the train to cusco goes through our valley and up over the mountains i have never been beyond the mountains but maybe someday beyond the mountains of mamerto's valley lies the rest of peru a country full of variety it is the third largest country in south america roughly the shape of california but three times larger peru is bordered by ecuador colombia brazil bolivia chile and the pacific ocean the country itself can be divided into three areas next to the pacific ocean is a long narrow strip of desert on it is found most of the country's industry in agriculture and major cities for miles and miles the only sign of life in this arid land is the pan-american highway which runs the length of peru deep in the interior of peru is a land tropical forest and jungle where few people live this is the montagna and it is just beginning to be developed for its agricultural forest and mineral resources forming the backbone of peru are the towering andes mountains with snow-covered peaks of twenty thousand feet or more sixty percent of peru's people live and work here often at heights greater than our own rocky mountains the village of chincheros where mamerto and his family live is in the andes about 40 miles from the city of cuzco it is only a few hours by train from chincheros to cusco mamerto has never seen the city and his father has been there only once cusco which stands at a height of eleven thousand five hundred feet is the largest city in the peruvian mountains its old churches and palaces are reminders that the city once belonged to the spanish today however cusco is a quiet town inhabited mostly by indians [Music] the cusco market is a center of mountain trade indians come from the countryside buy and sell a great variety of products pottery to be used for cooking or carrying water brightly colored dyes which will go into the making of rugs and ponchos a visit to the market is a holiday for most of the indians who live a solitary life in the mountains cusco is the former capital of the great inca empire and even today much of the city stands on great stone foundations built by the incas huge stones fitted together without cement were used in the building of forts temples and cities not far from cusco is the amazing lost city of the incas machu picchu it stands on the edge of the jungle protected by sheer cliffs that drop to rushing rivers one thousand feet below machu picchu is a monument to a great civilization a civilization that with the coming of the spaniards disappeared from the face of the earth once upon a time an inca chieftain sat here and looked out over my valley and a dozen indians carved the steps in this rock at least that is what i like to think for the incas were in my village also if it were not for them we wouldn't have the potato our most important food we wouldn't have chocolate or indian corn it is another food that the incas grew and gave to the world we must thank the incas for many things they developed a yama a kind of camel with a soft shaggy coat that keeps them warm all the time yamas can walk easily on the high mountain trails as they carry things to the market that is important to us because we have few roads [Music] while tending llamas on the hillsides we often pass the time by playing the flute here in chinchillas we have to entertain ourselves and we do [Music] there is always time for a little fun or time to sit and look out over the valley [Music] that is [Music] i must go now time to take lunch to my father in the field i had better hurry or he will be angry [Music] so [Music] [Music] my mother waits at the front door of our house with my father's lunch my father works in the field all day it is hard work so he is always happy with the lunch i bring him my mother spends much of her time weaving things to sell at the market i know that she thinks a lot about my sister maria maria left home two years ago and went to work in the city of lima this is lima the capital of peru it is the fifth largest city in south america with over one million inhabitants francisco pizarro the spanish explorer founded lima in 1535 it quickly became a showplace of spanish wealth and culture carved wooden balconies adorned the richest palaces balconies that would last for hundreds of years in lima's practically rainless climate the first university in south america was founded here in 1551. [Music] the university of san marcos was in operation almost 70 years before the pilgrims landed at plymouth rock [Music] lima's cathedral was and is today the center of the roman catholic religion in peru most of the people in peru are catholics the president's palace stands on the plaza de armas where pizarro first proclaimed lima a city for 300 years peru belonged to the spanish but today it is a free and independent nation the 22-story ministry of education building is a symbol of lima today a city that is growing up there are new apartments to house the rapidly swelling population and modern churches and wide streets and stores which carry the latest merchandise the people who live in lima dress act and live very much as we do in our big cities although now and then there are some unusual sights to be seen lemur's outdoor market is a busy noisy place where there is a colorful variety of goods to be bought you can buy a hat for protection from the hot desert sun or get your shoes repaired on shoemaker's row or you can eat a typical dish from the coast of peru raw fish with lemon juice and hot peppers lima's many new industries and factories have been largely responsible for the city's recent growth and will play a strong role in peru's future it is in one of these factories that momento's sister maria works i am maria levita and this is the factory where i work the big american shirt factory in lima i came to this city almost two years ago with three brothers we left cincheros to look for a better life here in the city the shirt factory is owned by north americans but only people from peru were here we make shirts for the people of my country i am very happy here at the factory there is a cafeteria that serves good food during lunch hour my friends and i often play volleyball together then on weekends it is only a 20-minute ride on the trolley car to the port of kaliado the beach there is a very popular vacation place and on weekends it is crowded with people who have come from lima for a swim in the ocean oh is peru's major port and the center of the country's shipping activity here peru sends out her products to other lands and takes in the supplies that she needs is also the home of peru's fast growing fishing industry anchovies and many other varieties of fish are brought to the port for processing and canning the port of cayo serves as a gathering place for products from all parts of peru most of the country's important agricultural products come from the coast there is corn rice and sugar to eat cotton to be made into clothing for the people of peru cotton is grown in the irrigated coastal valleys near lima [Music] it is peru's most important is crop in the fields of the northern desert and corn is grown on the desert also as well as sugar cane which the spanish brought with them to the new world all of these crops must be carefully irrigated because the land is dry and rainless only a few rivers flow down from the mountains but not all of peru's wealth is in its agriculture just as vital to the country's economy are its mineral resources its oil and its metals talara on the northern coast is the center of peruvian oil production oil is pumped from beneath the desert and piped to talara where it will be refined for use in peru's machines and automobiles peru is very dependent on her resources beneath the ground high in the andes at altitudes of 13 to 14 000 feet are some of the richest mineral deposits in the world great reserves of copper lead zinc vanadium gold and silver are to be found at the mining center of cerro de pasco a trip to the mining area is a chance to ride the highest railway in the world the train takes you on a dizzying ride through 68 tunnels and over 55 bridges to reach a height of 15 806 feet the train's destination is the town of arroyo with its huge smelter here peru's mineral ores are processed and refined and made ready for the world market peru's mineral wealth accounts for almost 50 percent of the country's earnings in world trade on the cayo docks one can often see heavy bars of lead and other minerals ready for export to other countries ready to contribute to the growth and prosperity of the nation peru is a growing country and i am proud to be a part of it often when work is over i walk home through the city my city and i think that it is a good place to live for lima is not content with the old way of doing things my city is finding new ways of life and progress and it will soon wake up the whole country i wonder what my sister's life is like in the big city how does the rest of my country look what kind of wood people do things i'd like to know someday i shall see for myself what is over the mountains [Music] slowly but surely civilization is growing around mimerto in his village replacing old with new ancient with modern momento has not longed to wait one day soon he will see what is over the mountains [Music] that's nice although uh that's obviously a woman voicing i think all the people all the kids it tends to happen and in some cases it's unnerving because they're actually doing a voice dub because it's obvious that the little kid didn't know how to speak or for whatever reason the recording wasn't good and i think the film's called kenny wants to help and it's it's unnerving um thanks for joining us today i know we're have a couple of minutes left but uh yeah i have a bunch of work i have to do i have to unpack some things and do some things but um we'll be back tomorrow thanks for tuning in um again if you like what you saw hit the thumbs up button or the like button or the subscribe button or the notification button those are great ways to get the word out about av geeks even if you've done it in the past you know do it do it every day do it every 15 minutes i don't know maybe that's going to be too excessive i'll be put on a list um also we have been experimenting with doing a 24 7 any geeks channel where we've been showing stuff uh previous lunchtime shows etc go to uh av geeks.com and you can see it there [Music] and we've been monitoring we had to we monetized uh the youtube things so there might be ads that pop up and one of the things that we noticed is that our big significantly viewed thing that is making us the most money is a film called story of lead which is about how led is mined and it is i think it's bringing in more money and it has more views than any other film right now on our channel and i don't know why so maybe tomorrow we can talk about it and if we haven't watched it maybe we could watch it figure out what the hell is going on with story of lead um the next one down is shake hands with danger which i get but story of lead i'm like why is everybody watching this no idea anyways thanks so much for tuning in we will see you tomorrow everyone have a great rest of your day please rewind and love each other and uh yeah bye [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] 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