Schlitz Malt Liquor Beer, 1982

Year Published: 1982

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:00 ♪ We won ourselves a lion, let's all give a cheer ♪ 0:01 ♪ And celebrate with an ice cold beer ♪ 0:04 Skyy Bull! 0:07 Drifters Bull? 0:08 ♪ Beer does not compare to the taste of the bull ♪ 0:09 ♪ Keep your kitty cattin' beer ♪ 0:12 ♪ Get the Schlitz malt liquor bull ♪ 0:14 ♪ It's bold, it's smooth, you will surely say ♪ 0:16 ♪ It's got more taste than beer in it, yeah ♪ 0:19 ♪ So don't say beer, say bull ♪ 0:22 - My lion for a bull. 0:24 (earth rumbles) ♪ No one does it like the bull ♪ 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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