Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Help! Help! Something to drink. 0:01 - Get this man something to drink! 0:04 - Here you go stranger. 0:05 - Beer? Aw! 0:07 I had something special in mind. 0:08 - Bull! 0:10 - Bull? 0:11 - The Schlitz Malt Liquor Bull. 0:12 - It's a special premium brew that in a class by itself. 0:13 - Hey, Schlitz Malt Liquor tastes terrific! 0:16 Could I get a six pack to go? 0:19 (ground quaking) 0:20 ♪ If you want to take the bait ♪ 0:21 ♪ With a big bold taste ♪ 0:23 ♪ Don't say beer ♪ 0:25 ♪ Say bull ♪ 0:26 ♪ Bull ♪ 0:27 ♪ The Schlitz Malt Liquor Bull ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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