Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ 99 bottles of beer on the wall ♪ 0:00 ♪ 99 bottles of ♪ 0:02 (man whistling) - Hey! 0:03 - Hey, Spike! - Hey, it's Spike! 0:05 How about a beer? 0:06 - Beer? I want something special! 0:07 - Bull! 0:08 - Bull? - Yes, sir, the Schlitz Malt Liquor bull! 0:10 - Hey, Spike, look at that bottle! 0:11 - It's a special premium brew that's in a class by itself. 0:13 - Wow, what taste! 0:16 Group Yeah! 0:17 ♪ 99 bottles of bull on the wall ♪ 0:18 ♪ 99 ♪ 0:20 (house rumbling) (bull crashing) 0:21 ♪ For a change of pace ♪ 0:22 ♪ With the big bold taste ♪ 0:23 ♪ Don't say beer, say bull ♪ 0:26 ♪ Bull ♪ 0:27 ♪ The Schlitz Malt Liquor bull ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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