Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 - What's going down besides beer? 0:04 - Bull. 0:07 - Bull? 0:07 Man, I'll turn this place into a carwash. 0:08 - The Schlitz Malt Liquor Bull. 0:10 Got more taste than beer. 0:12 More quality ingredients than premium beer. 0:14 - Bull does have more taste than beer. 0:16 ♪ What is the brew that's got more taste for you ♪ 0:19 ♪ Than your beer, man ♪ 0:22 - Bull. 0:24 (building rumbling) (window crashing) 0:26 Narrator No one does it like the Bull. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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