Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (claps) I want something to drink. 0:01 Fiddle with beer. 0:05 Get away, Nebulous, I want something special. 0:07 - Bull. 0:09 - Bull? 0:11 - The Schlitz Malt Liquor Bull. 0:11 It's a special premium brew that's in a class by itself. 0:13 - Magnificent taste, Nebulous. 0:16 You may have either of my daughter's hands in marriage. 0:18 ♪ If you wanna change your face with a big bold taste ♪ 0:22 ♪ Don't say beer, say Bull ♪ 0:26 ♪ Bull, the Schlitz Malt Liquor Bull ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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