Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - For you. 0:01 - Not bad! 0:03 - Make a beer appear before my very eyes. 0:04 - Bull. 0:05 - Bull? 0:06 - No! The Schlitz Malt Liquor Bull! 0:09 It's got more taste than beer. 0:11 More quality ingredients than premium beer. 0:13 - Hey it's no illusion. 0:16 Bull does have more taste than beer! 0:18 Make another Bull appear. 0:20 (low rumbling) 0:22 (glass breaking) 0:23 - Hey, you're pretty good! 0:24 - Don't say beer, say bull. 0:27 The Schlitz Malt Liquor Bull. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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