Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ I'd hold you all night ♪ 0:01 ♪ Any day of year ♪ 0:03 ♪ The way that you taste ♪ 0:05 ♪ I love you, my beer ♪ 0:06 ♪ Bull ♪ 0:08 - Bull? 0:09 ♪ Why don't you get into the groove ♪ 0:10 ♪ Want simple, make it clear ♪ 0:12 ♪ The bull's got more taste than beer ♪ 0:13 ♪ Bye-Bye beer ♪ 0:16 ♪ Yeah ♪ 0:17 ♪ Hello bull ♪ 0:18 ♪ The Schlitz Malt Liquor bull is tops ♪ 0:20 ♪ So don't say beer, say bull ♪ 0:21 (ground rumbling) ♪ Say bull ♪ 0:24 (all screaming) 0:24 (upbeat music) ♪ Say Schlitz Malt Liquor bull. ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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