Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (funky music) 0:00 - What's goin' down besides beer? 0:04 - Bull. 0:06 - Bull? Man, I'll turn this place into a car wash. 0:07 - The Schlitz malt liquor bull. 0:10 Got more taste than beer. 0:12 More quality ingredients than premium beer. 0:14 - Bull does have more taste than beer. 0:16 ♪ What is the brew that's got more taste for you ♪ 0:18 ♪ Than your beer, man ♪ 0:21 Bull! 0:23 (earth rumbles) Announcer No one does it like the bull. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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