Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - For you. 0:01 (woman exclaims) 0:01 - Not bad! 0:03 - Make a beer appear before my very eyes. 0:04 - Bull. 0:06 - Bull? 0:06 - No, the Schlitz Malt Liquor Bull. 0:09 It's got more taste than beer 0:11 and more quality ingredients than premium beer. 0:12 - Hey, it's no illusion! 0:16 Bull does have more taste than beer. 0:18 Make another bull appear. 0:20 (crashes) 0:23 (screams) Hey, you're pretty good! 0:24 - No one does it like the bull. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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