Schlitz Malt Liquor Beer, 1980

Year Published: 1980

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Any last request? 0:00 - I'll have a beer. 0:01 - Bull. 0:02 - B-U-L-L. The name of your secret organization, of course! 0:05 - Get smart. The Schlitz malt liquor bull. 0:07 It's got more taste than beer. 0:10 More quality ingredients than premium beer. 0:12 - Bull does have more taste than beer. 0:15 (earth rumbling) 0:17 That's 14 of my crack agents breaking through that wall. 0:19 Would you believe one wild bull? 0:23 Don't say beer, say bull. The Schlitz malt liquor bull. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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