Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (person claps) 0:01 - I want something to drink. 0:02 Fiddle with beer, get away Nebulous. 0:05 Something special. 0:08 - Bull! 0:10 - Bull? 0:11 - The Schlitz Malt Liquor Bull. 0:11 It's a special premium brew, 0:13 that's in a class by itself. 0:14 - Magnificent taste, Nebulous. 0:16 You may have either of my daughters' hands in marriage. 0:18 (girls giggle) 0:21 ♪ If you wanna change of pace, ♪ 0:22 ♪ (indistinct) same old taste, ♪ 0:23 (Bull Crashes) ♪ don't say beer say bull! ♪ 0:26 ♪ Bull! Schlitz Malt Liquor Bull! ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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