Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Gunga Din, something to drink. 0:00 - Two weeks in the desert and you bring us beer. 0:03 We want something special. 0:06 - Bull. 0:08 Men Bull? 0:09 - The Schlitz Malt Liquor Bull. 0:10 It is a special premium brew 0:11 that's in a class by itself. 0:13 - What extraordinary taste. 0:14 Gunga Din, how can we repay you? 0:16 Well, Sahib, I do take all major credit cards. 0:18 (everyone laughs) 0:21 ♪ If you want a change of pace ♪ 0:21 ♪ A big bold taste ♪ 0:24 ♪ Don't say beer say bull, bull ♪ 0:26 ♪ The Schlitz Malt Liquor Bull ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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