Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: All (singing) 99 bottles of beer on the wall, 0:00 99 bottles of beer. 0:01 (whistles) 0:03 (men cheer) - Hey, Spike, how about a beer? 0:04 - Beer? I want something special. 0:07 Man Bull. 0:08 - Bull? - Yes, sir, the Schlitz malt liquor bull. 0:10 - Hey, Spike, look at that bottle. 0:11 - It's a special premium brew that's in a class by itself. 0:13 - Wow, what taste! 0:16 ♪ 99 bottles of bull on the wall, ♪ 0:17 (rumbling) 0:20 (window shatters) ♪ Did you want to change your pace ♪ 0:22 ♪ With the big bold taste ♪ 0:23 ♪ Don't say beer, say bull, bull! ♪ 0:25 ♪ The Schlitz malt liquor bull ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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