Schlitz Malt Liquor Beer, 1978

Year Published: 1978

Creator: Joseph Schlitz Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (country western music) 0:00 - Help, help! 0:01 Somethin' to drink. 0:02 - Get this man somethin' to drink! 0:03 - Here you go, stranger. 0:05 - Beer! 0:07 I had something special in mind. 0:08 - Bull. 0:10 - Bull? 0:11 - The Schlitz Malt Liquor Bull. 0:12 Mustached Man It's a special premium brew 0:13 that's in a class by itself. 0:14 - Hey Schlitz Malt Liquor tastes terrific! 0:16 Can I get a six pack to go? 0:19 (ground rumbling) 0:20 ♪ If you want to change of pace ♪ 0:21 ♪ With a big bold taste ♪ 0:23 ♪ Don't say beer say bull ♪ 0:26 ♪ Bull ♪ 0:27 ♪ With Schlitz Malt Liquor Bull ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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