Borden's Milk, 1960

Year Published: 1960

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:01 Announcer Yesiree, football fans. 0:02 It's the championship game. 0:04 30 seconds left to play 0:06 and Coach Elmer needs one terrific play to win 0:08 but his team is pretty tired. 0:10 Wait! Elmer's got an idea. 0:12 (whistle blows) 0:14 He's sending in Bulldozer Bull 0:15 with just what the team needs: 0:16 Borden's milk. 0:18 The All-American drink. 0:19 Look at 'em go after it. 0:21 Every glass full is power-packed 0:23 with more good things than you can throw a pass at. 0:25 Mmm. Kinda makes you want a glass too, doesn't it? 0:28 (whistle blows) 0:31 Back in the game and here's the play. 0:32 Bulldozer Bull's got the ball, 0:34 and look at him come 0:35 all the way for a touchdown! 0:36 (crowd cheers) 0:38 And Elmer says, "That's my boy." 0:41 And Elsie says, "That's Borden's milk, 0:44 the All-American drink. 0:47 The best-tasting milk in town." 0:49 Make sure mom has plenty on hand for you. 0:51 ♪ Giddy-Up, giddy-up, giddy-up, ♪ 0:54 ♪ Buy Borden's today. ♪ 0:56

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