Borden's Ice Cream Sandwiches, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Narrator There once was a pirate who sailed 0:02 in search of Elsie's treasure. 0:04 Beau the Buccaneer! 0:06 Beau says, "Land ho! Heave to ma lads! 0:08 Ah, the sign of the Elsie Daisy. 0:12 Now 10 paces to the treasure. Ashore my lads 0:15 and look lively. We're in for a treat. 0:20 Ooo! Borden's Ice cream Sandwiches! 0:23 Mmm! Crisp, crackling crackers, and in-between, 0:27 creamy smooth Borden's Ice Cream. 0:31 Ho, ho, ho, nobody makes ice cream like Borden's. 0:33 That's what makes Borden's Ice Cream Sandwiches 0:38 the best treasure of all." 0:40 Elsie says, "make sure mom keeps plenty of Borden's 0:42 Ice Cream Sandwiches on hand. 0:46 All the other Borden's Ice Cream treats too." 0:47 Beau says, "look lively for Elsie on the package!" 0:50 ♪ Giddy up giddy up giddy up ♪ 0:54 ♪ Buy Borden's today. ♪ 0:55

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