Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Pass the word Banana Bowl. 0:00 (horse hooves rushing) 0:02 Get to the broken wheel fast, Banana Bowl. 0:04 Banana Bowl. 0:07 - Banana Bowl? 0:08 - Yowee. 0:09 - Come and get it. 0:11 Borden's great new Banana Bowl, ice cream. 0:12 It tastes like a banana split. 0:16 Creamy smooth Borden's banana ice cream 0:17 swirled through with luscious strawberry, 0:20 and sprinkled with nuts and chocolate chips. 0:22 Borden's, very big on flavor. 0:26 - Say, it does taste like a banana split. 0:29 - I could eat a half gallon myself. 0:34 Everybody loves Borden's Banana Bowl. 0:36 So mount up kids, get out there and spread the word 0:38 about Borden's new Banana Bowl ice cream. 0:41 This is the only time of year you can get it, 0:44 so don't miss out. 0:46 Better have your ma get ya a half gallon today. 0:47 Borden's new Banana Bowl ice cream. 0:50 Very big on flavor. 0:52 ♪ So buy Borden's, Borden's ♪ 0:55 ♪ Very big on flavor ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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