Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cowbell rings) 0:00 - Cowbell, at this hour, might mean trouble. 0:03 - Let's go. 0:05 - What's up, Joey? 0:08 - Step right in to Joey's Ice Cream Parlor. 0:08 - Well, I'll be! 0:13 - Sure, I'd love some good ice cream, Joey. 0:14 - Me too, if it's that good Borden's ice cream. 0:16 Joey Coming right up! 0:20 - You know, Jim, that Borden's ice cream 0:21 is the best tasting ice cream ever. 0:23 - Here you are, Pete. 0:25 Pete Boy, oh, boy. 0:27 Jim I'll have a chocolate float, please. 0:29 Joey Yes, sir, a nice big glass 0:31 of Borden's Dutch chocolate. 0:32 Pete Made with real Dutch cocoa, and a big scoop of 0:34 Borden's Dutch Chocolate Almond ice cream. 0:37 That's Borden's super-delicious flavor for this month. 0:40 Real chocolatey taste, and chock-full 0:43 of crispy, tasty, toasted almonds. 0:46 Ask Mom to get the big half gallon package 0:48 for your ice cream parlor. 0:51 ♪ Giddy-up, giddy-up, giddy-up ♪ 0:52 ♪ Buy Borden's today ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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