Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (hoofbeats pound) 0:01 - You get everything at the store? 0:03 - We got some Borden's ice cream! 0:05 - Ya-hoo! 0:07 Let's get home and eat it! 0:08 - Yeah, get up there! 0:09 - Yah, yah! (rhythmic drums) 0:12 ♪ Borden's, Borden's ♪ 0:14 ♪ Very big on flavor ♪ 0:16 ♪ Very big on goodness too ♪ 0:17 ♪ Very big on feeding you ♪ 0:19 ♪ The good good things that Elsie brings ♪ 0:21 ♪ To every one of you ♪ 0:23 ♪ So buy Borden's, Borden's ♪ 0:25 ♪ Very big on flavor ♪ 0:27 Young Man Mm-mm! 0:30 Give me Borden's vanilla, with chocolate syrup! 0:31 What a sundae! 0:34 Cowboy And Borden's ice cream 0:35 makes milkshakes extra rich and creamy thick. 0:36 - I like Borden's ice cream any way! 0:41 - Kids, ask mom to get you Borden's ice cream 0:44 in the big half gallon size. 0:47 That way you'll always have plenty. 0:49 Mmm, 0:50 Borden's! 0:52 Very big on flavor. 0:52 (rhythmic drum) 0:54 ♪ So buy Borden's, Borden's ♪ 0:55 ♪ Very big on flavor ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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