Borden's Milk, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horse stomping) 0:00 - I'll get him, yeah. 0:03 (horse neighing) 0:05 - Joey, you need a little break and a pick up. 0:07 Come on over and join me. 0:10 And the most refreshing picker-upper I know, 0:12 good Borden's milk. 0:14 (footstep thudding) 0:17 (Joey gulps milk) 0:21 - Hmm. 0:25 - That's good! 0:25 - If it's Borden's, it's got to be good. 0:26 And good for ya too. 0:28 - I'm gonna try again. 0:29 (footsteps thudding) 0:34 Hey Joey, you want to try it for this? 0:36 (milk carton lassoing) 0:40 - Hot diggity! 0:42 I got it! 0:43 Why don't you ask your mom to open plenty of 0:45 good Borden's milk for you? 0:46 With your cookies, your sandwiches, 0:48 all your meal. 0:50 That's wonderful. 0:51 Tell her it's the only milk we drink. 0:52 ♪ Hey, mom be sure to buy Borden's ♪ 0:54 ♪ Buy Borden's ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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