Borden's Banana Bowl Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:01 (cymbals crashing) 0:02 Narrator Here's Beulah, 0:03 cheerleader at the championship game! 0:05 Uh oh, something's wrong! 0:06 - Oh dear, I forgot the cheer! 0:09 Narrator But here comes Elsie to help. 0:12 - B-A-N-A-N-A. 0:15 - B-A-N-A-N-A! 0:19 - [Cheerleader Group] New Banana Bowl Ice Cream! 0:21 (crowd cheering) 0:25 Narrator It's Borden's great new ice cream 0:26 that tastes like a banana split. 0:28 Made with creamy smooth banana ice cream, 0:30 with strawberry running all through! 0:33 And lots of nuts and chocolate chips. 0:35 Mm, Borden's! Very big on flavor! 0:38 - This is the only time of year you can get Banana Bowl. 0:42 So ask mom to buy the big half-gallon today. 0:46 - Kids, you'll really cheer 0:49 for Borden's Banana Bowl Ice Cream! 0:51 (drum tapping) 0:54 ♪ Go buy Borden's ♪ 0:55 ♪ Borden's very big on flavor ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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