Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:00 Joey Pie a la mode, ice cream sundae. 0:02 Announcer Alright, Joey, let's start 0:06 with a big scoop of Borden's ice cream 0:08 on a nice slice of your favorite pie. 0:10 Joey Mm, delicious. 0:14 Announcer Now how about a super sundae? 0:17 Good Borden's ice cream, the flavor you like best, 0:19 and lots of syrup. 0:23 Joey Mm, tasted good. 0:25 Announcer Let's top it off with a Borden's banana split. 0:27 Joey Three scoops! 0:30 Announcer Sure, Joey! (laughs) 0:31 Dig in, dig in, dig in. 0:33 (horse neighs) 0:37 - Mm, boy, what a dream. 0:39 Come on, Fury, let's make that Borden's dream come true. 0:43 Say, kids, how 'bout you? 0:46 Ask your mom right now to get the big half gallon package 0:48 with Elsie's picture on it. 0:50 That's good Borden's ice cream. 0:52 ♪ Giddy-up, giddy-up, giddy-up ♪ 0:54 ♪ Buy Borden's today ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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