Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Chief Little Eagle hooting) 0:00 - Hau, I'm Chief Little Eagle. 0:03 - Hau, I'm Chief Cook And Bottle Washer. 0:05 - Petey, the Chief here's my new friend! 0:09 - Swell! Let's celebrate with some delicious 0:11 Borden's Ice Cream. 0:15 - Got enough for all of us? 0:16 - Sure, we buy Borden's in the big half-gallon package! 0:18 So we always have plenty, no matter what flavor. 0:21 - I like 'em all. 0:24 Cause Borden's makes them taste so good! 0:26 - In Indian Sign Language, this means taste. 0:28 This means, 0:32 good! 0:35 - I get it! 0:36 Borden's Ice Cream tastes 0:37 good! 0:41 - Good enough to have seconds? 0:42 Man What's that mean, Chief? 0:44 - More, please! 0:46 (man laughing) 0:48 - Kids, you can have more too! 0:49 If you make sure mom gets a big half-gallon package 0:51 of Borden's Ice Cream! 0:54 Child Narrator Hey mom! 0:55 ♪ Be sure to buy Borden's ♪ 0:56 ♪ Buy Borden's ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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