Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drums playing) 0:01 Narrator Here's Elsie and her family 0:03 on the big quiz show. 0:05 Listen to the announcer. 0:06 Announcer Now here's the question. 0:09 Tell us four delicious ways to have 0:11 Borden's ice cream at home. 0:13 Narrator "Well," says Elsie, 0:16 "I like a good old fashioned sundae, 0:17 a couple of good scoops of Borden's ice cream 0:20 and lots of syrup." 0:23 "Make mine Pie á la Mode," says Elmer, "any kind of pie 0:25 with a big spoonful of Borden's." 0:30 "Oh," says Beulah, "give me an ice cream cone. 0:33 Any flavor, as long as it's Borden's." 0:36 "And I'll take a Borden's banana split," says Bowl. 0:39 "Yes, sir, the bigger the better." 0:42 "You win" cries the announcer. 0:44 "You always win," says Elsie, 0:47 "when you're having Borden's ice cream." 0:49 Ask mom to get it in the big half gallon package today. 0:51 - ♪ Giddy up, giddy up, giddy up. ♪ ♪ Buy Borden's today. ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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