Borden's Cherry Vanilla Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horse whinnying) 0:03 - You're learning that trick just fine, Fury. 0:05 Now here's a treat for ya! 0:08 - And I've got a treat for you inside. 0:11 Some good Borden's ice cream, Joey. 0:13 - Yowee! 0:16 (horse whinnying) 0:19 - There ya are, Joey, 0:21 Borden's special flavor treat for this month, 0:21 cherry vanilla ice cream. 0:23 Just look at that Joey, 0:26 creamy Bordon's vanilla ice cream, 0:27 chock full of juicy pieces of ripe, red cherries. 0:29 Joey Wow! 0:33 Pete Yep, that's Borden's delicious 0:34 cherry vanilla ice cream. 0:36 - Boy, that's good! 0:40 - Mmm, and good for ya, Joey. 0:42 - Say kids, get a load of these cherries! 0:44 Mmm boy, delicious! 0:47 Ask your mom to get Borden's cherry vanilla ice cream 0:50 in the half-gallon package today. 0:52 Child Voiceover Hey Mom! 0:54 Be sure to buy Borden's! 0:55 (whistling) 0:57 Buy Borden's! 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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