Borden's Cherry Tart Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 - Say, what's going on at Beau's place? 0:05 Looks like he spied something! 0:08 Sure, Borden's new Cherry Tart Ice Cream! 0:09 And Beau says that package reminds me of the Queen of Hearts 0:12 who made some tarts. 0:17 And the Knave of Hearts who stole those tarts! 0:19 "Boy!" says Beau, "Borden's Cherry Tart Ice Cream!" 0:23 Mm, Cherry pink all the way through, deliciously pink, 0:26 with scrumptious bits of ripe red cherries 0:30 and crunchy, tasty macaroons too. 0:33 But when Beau remembered the King of Hearts 0:35 called for the tarts, 0:38 Beau scooted right back so everyone could enjoy 0:39 good-tasting Borden's Cherry Tart Ice Cream. 0:42 "You can too," says Elsie, 0:45 "Just look for me as Queen of Hearts on the big 0:47 half-gallon package of Borden's Cherry Tart Ice Cream!" 0:50 ♪ Giddy up giddy up giddy up ♪ 0:54 ♪ Buy Borden's today ♪ 0:55

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