The Competitive edge

Duration: 20

Year Published: 1981

Creator: CRM FILMS

Format: 16mm

Color: Color

Sound: sound

Copyright: Registered 15Sep78 · PA 12-565 (Jul-Dec 1978) Copyright holder: Universal City Studios, Inc

Description: A sales training film that deals with the issue of solving the customer's problem. Shows three different salespeople who present the same product to a single customer, telling how and why each representative succeeds or falls short at the point of sale., Identifies creative problem-solving as the competitive edge, dramatizing the attempts of three sales representatives to close a sale with a harried magazine editor. Shows the first salesman mistaking symptoms for the editor's problems and the second recommending a solution based on insufficient knowledge of the situation. Concludes with the third making the sale because she takes the time to assess the editor's needs and problems, beyond the scope of her product.

Complete Record: A sales training film that deals with the issue of solving the customer's problem. Shows three different salespeople who present the same product to a single customer, telling how and why each representative succeeds or falls short at the point of sale., Identifies creative problem-solving as the competitive edge, dramatizing the attempts of three sales representatives to close a sale with a harried magazine editor. Shows the first salesman mistaking symptoms for the editor's problems and the second recommending a solution based on insufficient knowledge of the situation. Concludes with the third making the sale because she takes the time to assess the editor's needs and problems, beyond the scope of her product., NOTE: Two (or more) records have been merged together to create this data.