Listening for the sale

Duration: 20

Year Published: 1981

Format: 16mm

Description: Salespeople are the very ones who can most benefit from good listening, using it to instill trust and a reciprocal climate of idea exchange. These topics are examined through interviews and fresh, funny vignettes. Any viewer can easily relate to the selling situations illustrated because the stress is on personality and interpersonal communication rather than a specific product. With the skills shown, salespeople can begin to positively direct a customer's attention rather than dominate it.

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Indiana University Library Moving Image Archive

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