Anderson-Clayton: Chiffon Margarine, 1960s

Year Published: 1960s

Creator: Anderson-Clayton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Sometimes you just have to be different 0:01 to be better. 0:05 Introducing new Chiffon, the first soft margarine. 0:07 Why a soft margarine? 0:13 All other margarines are hardened into sticks 0:14 by actually adding more saturated fat than Chiffon. 0:17 But Chiffon is made soft with pure liquid safflower oil 0:21 to leave out this extra saturated fat. 0:25 This makes Chiffon the lowest in saturated fat 0:27 of any spread, even the corn oil ones. 0:30 Flavor, no extra saturated fat to harden flavor either. 0:33 Taste, just like you know what. 0:38 Even the package is different. 0:41 Two tubs to a pound. 0:43 Sometimes you have to be different to be better. 0:45 New Chiffon, the first soft margarine, 0:48 lowest in saturated fat of all spreads 0:51 with a melting flavor of the high price spread. 0:55 Chiffon. 0:58

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