Anderson-Clayton: Chiffon Margarine, 1960s

Year Published: 1960s

Creator: Anderson-Clayton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drum rolls) 0:01 (audience gasps) 0:03 - Chiffon fingers. 0:04 Voice-over Chiffon margarine's 0:07 on everybody's tongue these days. 0:08 - You look so handsome in your Bermuda shorts, Harry. 0:11 - Oh, quit trying to chiffon me up. 0:15 Announcer You hear a lot about Chiffon today. 0:18 It just plain tastes so good. 0:20 (man laughs) 0:22 - You're a regular little Chiffon ball, fella. 0:24 (baby coos) 0:26 Announcer It's on everybody's tongue. 0:29 (harp music) 0:31 Soft Chiffon, the safflower oil margarine. 0:32 ♪ I'm a cold little chiffon cup ♪ 0:36 ♪ Dear little chiffon cup ♪ 0:40 ♪ Though I could never tell why ♪ 0:42 Soft Chiffon, you might say our fame is spreading. 0:46 - And if you're counting calories, 0:50 here's Diet Chiffon, 0:52 the skinny spread that doesn't taste skinny. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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