ALL THINGS CONSIDERED

[Music] the dollar and sense of personal transportation is measured in many ways no often did not the original price of the car is just one factor wise buyers have learned to figure their annual operating budget they carefully watch for fuel improvement 4 miles per gallon they program in the frequency of regular maintenance tune ups and oil changes and they evaluate stability of performance when making their buying decision because GM is well aware of these considerations they have spent millions of man-hours improving their automobiles and developing an efficiency mileage system with lower operating costs as the constant goal many of the improvements in the 1975 model year are related to performance fuel economy maintenance and yes the environment one of the most significant advantages of the new fuel saving system is the addition of the catalytic converter developed by GM what is it the catalytic converter is in simple terms a container filled with pellets the pellets are coated with a small amount of platinum and palladium and they are the catalysts that bring about the change the exhaust fumes flow through and around the surfaces of the catalyst to oxidize the carbon monoxide and hydrocarbons the action converts the hydrocarbons and carbon monoxide to harmless fumes which move out of a new exhaust system giving the cleanest emission ever with the use of this catalytic canister we are meeting the stringent government clean air standards and the engines can now be tuned to run as they did before we first added emission controls all 1975 GM vehicles equipped with catalytic converters must use unleaded gas the use of unleaded gas provides many advantages it will lengthen the life of your spark plugs to twenty two thousand five hundred miles it stretches the time between tuneups and allows for oil changes even up to 7500 miles a special nozzle is designed to prevent accidental filling of your tank with leaded gas as shown a regular nozzle will not fit but the converter will tolerate a single tank full of leaded gas before there's any significant reduction in converter efficiency if it ever became necessary to restore the converter to its original working order we need only to replace the pellets in the canister the catalytic converter is matched with a high-energy ignition system the high-energy ignition system or hei is a greatly simplified complete ignition system all in a factory assembled pre-tested unit the HEI system contains single wire leads to the ignition switch and the spark plugs its unitized solid-state technology eliminates points and condenser therefore no replacement is necessary and once tuned it stays tuned longer providing 35,000 volts while performing all standard systems of 25,000 volts it means positive cold weather starting performance the HEI provides all-weather protection from moisture dirt and road splash all in all increased reliability this new system combining the hei the catalytic converter and using unleaded gas means you should need only a simplified tune-up every twenty two thousand five hundred miles as compared to six thousand miles in past model cars the HEI combines with a new carburetor and an improved automatic choke to more accurately control the air and fuel mix result precision engineering providing new fuel economy in the 1975 models GM has also recalibrated the torque converter in turbo hydra-matic transmissions response is immediate and more positive by reducing slippage efficiency is improved and you will get better gasoline mileage mileage will also be gained with the GM specification steel-belted radial tires steel-belted radial tires available on all GM cars offer lower rolling resistance better traction and longer tire wear each characteristic contributes to longer tire life all things considered you can't beat the system your 1975 GM car will offer reduced operating costs all year gasoline savings will vary according to your load in car and your driving habits and performance is like the good old days with it all you're getting the cleanest air ever you see we want you to like what you drive and drive what you like [Music] [Music] Monte Carlo by Chevrolet it's special ability making you feel good it's still the kind of road car most American drivers can really appreciate offering a high degree of comfort Road ability and personalized distinction ma de Carlo 475 is available again this year and two distinct versions each offering a styling elegance for discriminating drivers the Monte Carlo coupe you see here and the muddy Carlo Landau with its vinyl Landau roof turbine two wheels sport mirrors pinstriping and special appointments mother Carlo offers a large amount of comfortable stretch out room 100% nylon cut pile carpeting your choice of cloth are all vinyl molded foam seats with either Swing Out buckets or the special 50/50 front seats as available options the special custom interior offers a high level of quality in interior trim the functional instrument panel is designed for good visibility and the speedometer reads in kilometers as well as miles per hour this year and for greater convenience the electric clock is standard there's also a special instrument package available as well there are many available interior features you can specify for Monte Carlo which allow you to personalize it even more to suit your own tastes including an AM AM FM or AM FM stereo radio and tape player air conditioning the Comfort tilt steering wheel that adjusts to six different positions and automatic cruise control which helps maintain steady speeds on the open highway also available is the new intermittent pulse wiper system that lets you infinitely vary the speed of the wipers to exactly suit driving conditions there's even a power sky roof available your Chevrolet dealer can tell you more about these and many other attractive options that are available for Monte Carlo in 1975 for passenger security Alma DeCarlo's feature an energy-absorbing steering column with the anti-theft locking feature the inside hood release is also a standard feature which helps prevent unwanted tampering under the mati Carlos sturdy all-welded Fischer body is mounted to the frame with thick rubber cushions to help absorb noise and vibration the bumpers have built in an azure Burr Pistons the doors contain steel beams for protection in the event of side impact and there's a special cargo guard bulkhead behind the rear seat to help keep heavy items in the trunk during sudden stops for added isolation from Road and engine noise each monte carlo has improved sound insulation around the passenger compartment this year as well as steel double panel roof hood door and trunk lid construction and the power flow through ventilation provides a constant supply of outside air when the ignition is on but motor carlo success is only partly due to its comfort and quality its basic appeal is still that it offers such distinction in a superb road car at a realistic price Montecarlo is a driving experience that really must be sampled to appreciate but it results from an overall design concept which combines ride road ability and handling Monte Carlo is equipped with such standard driving features as variable-ratio power steering which provides the feel of the road but with the ease provided by hydraulic assistance standard GM specification steel-belted radial fly tires self adjusting power front disc brakes and a special radial tuned independent coil suspension which combines good handling qualities with riding comfort also available is a turbo hydra-matic transmission which lets you shift automatically or manually and this year chevrolet engineers have added a number of functional refinements to monte carlo the new high energy ignition for example is mechanically simpler than conventional ignition systems yet it delivers more usable voltage to the spark plugs resulting in quicker starting and longer sparkplug life the exhaust system incorporates the new catalytic converter which will lower exhaust emissions and cleaner oil through the use of unleaded gasoline will mean longer intervals between regular maintenance service for smoother and performance the 1975 Monte Carlo features a new system for conducting outside air directly to the carburetor and a new early fuel evaporation system will result in smoother engine warmups these new features together with radial tires are part of the total chevrolet efficiency system for 1975 designed to help make mother carlo more efficient overall to drive you may also consider available options like the positraction rear axle which helps prevent spinning wheels and lost motion by transferring power to the other wheel automatically when one starts to slip in ice or snow for unusual load conditions you can order a heavy-duty suspension and to help maintain fuel economy you can now equip them with a carlo with the economizer gauge package which can help you learn the best driving habits for improving mileage with all these available features and options Muhtar carlo can be personalized to suit your exact driving needs and a car that exactly suits your needs is efficient to operate the 1975 Monte Carlo Landau and the Monte Carlo cool they're the kind of cars that makes sense if you really want to enjoy driving fine handling and high quality that's something people will continue to appreciate now more than ever [Music]