Yardley: Sigh Shadow Eye Shadow, Easyliner Eyeliner, and Lashalot Mascara, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Yardley D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Hey, are you mad at me? 0:01 (soft music) 0:03 It wasn't like that. 0:05 I love you. 0:07 You're the best thing that ever happened to me, 0:10 and you know that, 0:14 don't you? 0:17 Announcer Because your eyes smile and sigh, 0:18 Yardley gives you Sigh Shadow, 0:20 brush-on eye shadow in soft emotional colors 0:23 to blend with your soft, emotional eyes. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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