Yardley: Sigh Shadow Eye Shadow, Easyliner Eyeliner, and Lashalot Mascara, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Yardley D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> If you could see my eyes, 0:02 they'’d kill you. 0:04 I'’m wearing Yardley Sigh Shadow, 0:05 the powdered eye shadow that'’s 0:07 soft and smooth-- makes my eyes 0:08 look big-- and Yardley'’s Easy 0:10 Liner and Lash-A-Lot mascara for 0:12 thicker, longer-looking lashes. 0:15 My Yardley eyes just last and 0:17 last. 0:18 I'’d really like to show them to 0:20 you, but I'’m saving them for 0:21 someone special. 0:23 >> ANNOUNCER: Yardley, the 0:27 eye-openers. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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