Post: Treat-Pak, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jazz drumming) 0:00 ♪ There's a brand new treat in Post Treat-Pak ♪ 0:01 - Treat? That's my middle name. 0:05 Kids It's Cornelius. 0:08 - Cornelius, T for treat Sugar Coat. 0:09 I put the brand new treat in Post Treat-Pak. 0:12 They're my new post sugar coated corn flakes. 0:14 - Are they sweeter by the handful? 0:17 Cornelius Ha, you'll see! 0:18 - Are they crisper by the bowlful? 0:19 Cornelius Take it from me. 0:21 ♪ Most any cereal is fine with me. ♪ 0:23 ♪ As long as you spell it, P O S T ♪ 0:25 ♪ But sugarc oated corn flakes happen to be ♪ 0:28 - Wait, Cornelius! What about the other treats? 0:30 - Right you are. 0:33 All the treats in Post Treat Pak happen to be 0:34 ♪ Just a little bit better ♪ 0:37 ♪ Than any other cereal happens to be. ♪ 0:38 - Ask Mom to pick you up Post Treat-Pak. 0:42 Six handy packs, four different cereals, 0:45 sugar coated Rice Krinkles, Sugar Crisps, Alpha-Bits, 0:47 and my new Post sugar coated Corn Flakes. 0:51 Really, kids, I love them all, and so will you. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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