Post: Cereals, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (airplane engine roaring) 0:01 - What does a pilot do in an emergency like this? 0:05 He's trained by the Air Force 0:08 and given the finest equipment to survive, 0:10 equipment like this real Fairchild Survival Rifle, 0:12 approved by SAC, the Strategic Air Command. 0:16 Now Post offers you this special full-size plastic model 0:19 of the SAC Survival Rifle. 0:22 It looks exactly like the real one, 0:25 same size, over 30 inches long. 0:27 It comes apart like the real one. 0:30 The barrel and triggers sections 0:32 fit inside the plastic stock. 0:33 It floats in water like the real one. 0:36 It ejects plate cartridges, 0:38 just like the real gun. 0:40 To get your survival rifle, get these special boxes 0:42 of Post Toasties and Post Grape-Nuts Flakes. 0:45 Get the box with the pilot on the back 0:48 and follow the easy directions. 0:50 Get Post Toasties Corn Flakes 0:52 or Post Grape-Nuts Flakes. 0:54 Send for your model survival rifle right away. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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- Post: Cereals, 1960s (1960s) · Post D'Arcy Masius Benton & Bowles (DMB&B)
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Original permalink · Record added: 2025-04-22 23:33:53