Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jet engine) 0:01 Announcer There she goes. 0:03 The Strategic Air Command supersonic B-58 bomber. 0:04 And now you can own an exact plastic model, 0:08 12 inches long, of this famous swept-wing giant. 0:11 It's offered by Post Sugar Crisp and Post Raisin Bran. 0:15 You'll be proud to own this scale model and proud, too, 0:19 of these Junior Strategic Air Command wings 0:22 you get with every one. 0:24 This model is special. 0:26 The parts snap together for a perfect fit. 0:28 No gluing needed. 0:30 What's more, the landing gear retracts, the ailerons move, 0:32 even the escape hatches open. 0:35 So don't wait to get your B-58, 0:37 only 50 cents and a box top. 0:40 Follow directions on the back of these special boxes 0:42 of Post Sugar Crisp, delicious for breakfast or snacks, 0:45 and Post Raisin Bran, 0:48 the only cereal with sugar-coated raisins. 0:49 Today, ask mom for Sugar Crisp and Post Raisin Bran. 0:52 Send for your B-58 bomber. 0:56

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