Post: Treat-Pak, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator What's more fun than out-drawing a guy? 0:02 Children Treat-Pak picking! 0:05 (wind whistling) 0:06 Narrator What's more fun than flying high? 0:07 Children Treat-Pak picking! 0:10 Narrator What's more fun than throwing a pie? 0:11 Children Treat-Pak picking! 0:15 Narrator What is Treat-Pak picking? 0:16 Children Treat-Pak picking 0:19 is picking out sugar-sparkled Post cereals 0:20 like Alpha-Bits and Sugar Crisp. 0:22 Six brand-new cereals just for kids. 0:25 (cheerful music) 0:27 ♪ Start your day a little bit better ♪ 0:29 ♪ Start your day with Treat-Pak from Post ♪ 0:32 ♪ Start your day with these dandy sweet treats ♪ 0:35 ♪ Better start out with the most ♪ 0:39 ♪ With the sweeter treats made just for kids ♪ 0:41 ♪ Fresh from Post ♪ 0:44 Narrator Is Treat-Pak picking more fun 0:45 than landing a whale? 0:47 (water bubbling) Hoisting a sail? 0:49 Or pulling a lion's tail? 0:51 Children Yes! 0:54 Narrator Then what's more fun than Treat-Pak picking? 0:55 Children Treat-Pak eating! 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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