Post: Toasties Corn Flakes, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Why'd they call these corn flakes, 0:01 "Post Toasties?" 0:03 - Silly! 0:04 (toaster clank) 0:05 They call them, "Post Toasties." 0:06 Because they're toasted corn flakes. 0:08 See, 0:11 "Post Toasties." 0:12 - They're toasted to taste better, dear. 0:14 (cereal box shaking) 0:16 - And crisper. 0:17 - Let me! 0:18 (toaster clank) 0:19 - Hey! 0:21 Post Toasties! 0:22 - The toasty cornflake! 0:23 (logo chimes) 0:25 Narrator Post cereals makes breakfast, 0:26 a little bit better. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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