Post: Toasties Corn Flakes, 1960

Year Published: 1960

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer If you can write your name, 0:01 you may win a new Plymouth Fury 0:02 in Post cereal sweepstakes. 0:04 Thanks to Post Toasties, the corn flakes crackling 0:06 with fresh corn flavor. 0:09 Look on the back of this Post Toasties package 0:11 and you'll find out how anyone in your family may win 0:13 this wonderful 1960 Plymouth Fury. 0:16 Two Fury's will be given away every week 0:19 for 10 weeks, and that's not all. 0:21 There are also 50 Fury juniors 0:23 for the kids, real cars that go 0:26 a safe five miles an hour. 0:28 And 5,000 Plymouth scale models. 0:30 It's easy to win a prize. 0:33 Just send in the ballot on the back 0:34 of this Post Toasties package 0:36 or any piece of paper with your name and address 0:38 to Post Office Box 600, 0:40 New Brighton, Minnesota. 0:42 10 separate drawings, if you don't win one week, 0:44 you're eligible for the next, or the next. 0:47 So get some Post Toasties, 0:49 the only corn flakes quick toasted 0:51 to capture that fresh corn flavor. 0:53 And enter the Post Plymouth Sweepstakes right away. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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