Post: Toast'ems, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Of all our Toast'ems, 0:01 not one is made to toast in your toaster. 0:03 They're made to bake in your toaster. 0:05 New Toast'em Fancy Frosteds, 0:07 Toast'em Animals for kids, 0:09 regular Toast'em Popups. 0:11 Baking makes their flaky pastry flake up even flakier! 0:14 Baking makes their juicy fillings juice up even juicier, 0:18 so they taste even better. 0:22 Toast'em from Post. 0:25 Why don't they call 'em Bake'ems? 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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