Post: Toast'ems, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Train rolling on track noises) 0:01 Male narrator Plump, ripe apples, 0:04 all the way from Michigan. 0:05 Luscious Concord grapes, 0:07 sun ripened in the great lakes fruit belt. 0:09 Red, red raspberries from the far Northwest. 0:12 Mouthwatering strawberries, mostly from California. 0:16 Big fat blueberries from Michigan, 0:20 where they know their berries. 0:22 That's what's used in making 0:24 (whimsical music playing) 0:25 Toast'em pop-ups juicier fruit filling. 0:26 Now improved and juicier than ever. 0:28 (whimsical music playing) 0:31 Toast'em pop-ups, toaster quick. 0:32 Hot, flakey pastry. 0:34 You'll find Toast'ems are better for big breakfasts, 0:37 (train whistle) 0:41 And they're better for on the run breakfast. 0:44 Because now the ones with the juicier fruit filling 0:47 have been improved. 0:49 (whimsical music playing) 0:50 Now, Toast'em popups are juicier than ever. 0:52 Get Toast'em popups from General Foods. 0:56 (whimsical music) 0:59

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