Post: Toast'ems, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Announcer Toast'em toasts in your toaster, right? 0:05 Wrong! Toast'em bakes in your toaster. 0:08 Toast'em is specially made to bake in your toaster, 0:12 so the fresh, hot pastry bakes up flakier, 0:15 the luscious fruit filling bakes up juicier, delicious. 0:17 Bake yourself a Toast'em, right in your toaster. 0:22 (toaster pops) 0:25 Why don't they call 'em Bake'ems? 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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