Post: Super Sugar Crisp, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear whistling) 0:01 ♪ I can't get enough of Super Sugar Crisp ♪ 0:03 - Get him, Grizzly. (chuckles) 0:05 Boy Look out, Sugar Bear! 0:07 - Hey, brother. Give Blob a bear hug. 0:08 (Blob groaning) 0:11 Have yourself a good breakfast, kids, 0:13 featuring Post Super Sugar Crisp. 0:14 - Look, a glow-in-dark pen in Super Sugar Crisp. 0:17 Boy Put it under the light, now turn off the light. 0:20 It glows. 0:22 Girl Isn't it weird? 0:24 Boy Eerie. There's on in each specially marked box 0:25 of Super Sugar Crisp. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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