Post: Super Sugar Crisp, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear scatting) 0:02 - Sugar Bear here with big vitamin news. 0:06 Sugar Crisp has now added so many vitamins 0:08 Post changed the name to Super Sugar Crisp. 0:10 Gives your kids essential vitamins, 0:13 all they need for breakfast. 0:15 Look at them running, jumping, fooling around. 0:16 Reminds me of my younger days. 0:19 Give 'em a real good breakfast. 0:20 Honey-tumbled puffs of wheat and vitamins a kid can love. 0:22 Feed 'em new Post Super Sugar Crisp 0:25 and get a bear hug. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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