Post: Super Orange Crisp, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sugar Bear's got a new cereal! 0:01 - Super Orange Crisp. 0:03 ♪ Come on, babe, it's orangy ♪ 0:05 ♪ Got a a kick of orange flavor, lots of vitamin C ♪ 0:08 - Orange Annie, what's wrong? 0:11 - Sugar Bear, the chompers want something orangy. 0:13 - Well, let's give 'em Super Orange Crisp. 0:15 Get a kick of orange flavor. 0:17 - Orange, orange, good idea, Sugar. 0:19 Sugar Good idea to have a Sugar Bear breakfast 0:22 every morning, with Super Sugar Crisp 0:24 or new Post Super Orange Crisp. 0:25 Orange is my favorite color. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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