Post: Sugar Rice Krinkles, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Pardon me, Krinkles, 0:01 are you really going to eat that cereal with that spoon? 0:03 (circus music) 0:05 I get it: anyway is the right way to eat cereal. 0:08 As long as it's Post Sugar Rice Krinkles. 0:11 Clever Krinkles. 0:14 You know Post Sugar Rice Krinkles are so good, 0:16 so different too, 0:18 because it's the only crisp rice cereal that's crinkled 0:20 with delicious honey and sugar. 0:23 The greatest... 0:25 (bang) 0:26 cereal treat on earth. 0:27 You see, any rice cereal's a circus of fun, 0:28 as long as it's Post Sugar Rice Krinkles. 0:31 (fun whistling music) 0:34 ♪ Most any cereal is fine with me. ♪ 0:36 ♪ As long as you spell it P O S T ♪ 0:38 ♪ 'Cause old Post cereal's happen to be ♪ 0:42 ♪ Just a little better ♪ 0:45 ♪ A little bit better ♪ 0:47 (whistling) 0:48 ♪ A little bit better, ♪ 0:49 ♪ Then any other cereal happens to be. ♪ 0:51 Announcer So crinkle on down to the store 0:55 for Post Sugar Rice Krinkles. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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