Post: Sugar Rice Krinkles, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rooster crowing) 0:01 - Breakfast. 0:05 I'm hungry. 0:09 Take it from Krinkles, that's me, 0:16 the best breakfast under the big top 0:20 is Post Sugar Rice Krinkles. 0:21 So crinkly, so delicious, so different. 0:24 Each grain of rice in Sugar Rice Krinkles, 0:27 Is crinkled with honey and sugar. 0:29 It's so good, I crinkle every time I eat it. 0:33 Yep, no matter what other rice cereal you've ever tried, 0:39 you'll love Post Sugar Rice Krinkles, best of all. 0:42 Honey and sugar make it different and wonderful. 0:46 A circus of fun to eat. 0:49 So, you crinkle on down to the store 0:51 for Post Sugar Rice Krinkles, 0:53 the greatest cereal treat on earth. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:33:44