Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Whatcha doin', Sugar Bear? 0:01 - Going to have some more crispy Super Sugar Crisp cereal. 0:03 Eat 'em once, you want 'em twice. 0:05 - Look, it's Shaggy Dan! 0:07 - A whole box! 0:10 And you'll never find me here. 0:12 (crisp echoing sound) 0:14 - Hear that? 0:15 (crisp echoing sound) 0:16 - Okay, Shag! Hand it over! 0:18 (Shaggy screaming as he falls over) 0:19 - Join me in a good breakfast, 0:22 featuring Post Super Sugar Crisp. 0:23 Eat 'em once - 0:25 - (both children) You'll want 'em twice! 0:26 (crisp echoing sound) 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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