Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Fee, fi, of, fum. 0:02 I think I see some golden stuff. 0:06 Kids Together Sugar Bear, it's a greedy giant. 0:08 - Gold, gold! 0:10 Scrape all the gold off of Super Sugar Crisp, Martha. 0:12 (kids laughing) 0:15 - Why do you laugh, bear? 0:16 - That's golden sugar on Super Sugar Crisp, 0:18 it's not a treasure. 0:20 - It isn't? 0:21 - It's a treat. 0:22 So have Post's Super Sugar Crisp cereal. 0:23 It's part of a balanced breakfast 0:26 and it's coated with golden sugar. 0:27 But it's not a treasure. 0:28 All Together It's a treat! 0:29

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